ICDL Asia and YiCai Business School Join Forces to Elevate Digital Marketing Education


Shanghai, April 11, 2024 – In a strategic move towards advancing digital marketing education, ICDL Asia and YiCai Business School joined forces to solidify the collaboration through the official signing of a Memorandum of Understanding (MoU). Held at the Consulate General of Ireland in Shanghai, the signing ceremony signifies the beginning of an exciting journey among both parties towards leveraging synergies and expertise to empower individuals and organisations in Asia Pacific with essential digital competencies to address the growing demand for the rapidly evolving digital marketing skills in today’s digital economy.

The MoU was signed by Mr. Damien O’Sullivan, CEO of ICDL Foundation, and Ms. Yu Shujing, Chief Marketing Officer of YiCai Business School. The signing ceremony was graced by distinguished witnesses, including Mr. Leo Clancy, CEO of Enterprise Ireland, and Mr. Alan Ralph Deputy Consul General at Consulate General of Ireland, Shanghai. Other witnesses also include Ms. Tina Wu, General Manager of ICDL Asia, alongside other representatives from YiCai Business School.

This strategic partnership is rooted in the shared vision of both organisations to provide cutting-edge practical knowledge of digital marketing and e-commerce across a spectrum of platforms, including Alibaba, Taobao, Tmall, Shein, Little Red Book, Ping Duo Duo (the Chinese origin of TEMU), TikTok, etc. By integrating supplementary industry research and domain expert sharing from YiCai Business School, ICDL Asia aims to provide its candidates with an enriching learning experience to comprehend the latest digital marketing trends, strategies, and technological advancements in China’s E-commerce industry. Focused on the potential of popular digital platforms and marketing strategies, learners will gain valuable insights and open their horizons for navigating and succeeding in the dynamic digital business landscape.

As the digital marketing and e-commerce landscape rapidly evolves, reshaping industries and economy across Asia Pacific, especially in Southeast Asia, ICDL Asia strongly believes that such partnership is essential in empowering business companies and workforce with on-demand digital marketing skills to navigate and succeed in a dynamic business landscape. Through this new partnership, ICDL Asia aims to equip companies outside of China with the relevant knowledge and skills necessary to effectively promote their products in the China market while contributing to the cultivation of a new generation of workforce in the rapidly evolving e-commerce industry.

About YiCai Business School

YiCai Business School is established by YiCai Strategic Investment under Shanghai Media Group (SMG), focusing on the digital upskilling of businesses and entrepreneurs. YiCai Business School provides comprehensive consulting services covering its full-platform operation, full-link operation, full-lifecycle, and full-organisation learning (4F knowledge services). Through the construction of two research centres of “Integration of Industrial Internet and Consumer Internet” and “Enterprise Strategic Planning and Organisational Upgrading”, the Collaboration Partner carry out data strategy, training, consulting, operation escort and other businesses to promote the resonance and growth of enterprises and digital platforms.

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