Welcome

Marketing

Course Description

The Marketing course introduces students to fundamental marketing concepts and theory, including the marketing environment, market research and market segmentation. In addition, the course offers an overview of areas like new product development, pricing, marketing channels, retailing, branding and advertising, as well as promotional strategy.

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Course Outline

The following provides an outline of the course as well as available lecture materials and resources:

Week One: Introduction to Marketing

Resources: Lecture Notes | Revision Questions

Week Two: Marketing Environment

Resources: Lecture Notes | Revision Questions

Week Three: Market Research

Resources: Lecture Notes | Revision Questions

Week Four: Market Segmentation

Week Five: New Product Development

Week Six: Pricing

Week Seven: Marketing Channels

Week Eight: Retailing

Week Nine: Advertising

Week Ten: Branding

Week Eleven: Promotional Strategy

Week Twelve: Exam Techniques and sample questions